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Pubblicato in data 07/11/2025

Premiere: Bizerba to Showcase Innovative AI Technology for the First Time at the German Retail Congress 2025

Balingen, 07/11/2025

| For the first time, Bizerba will present its latest AI-based object recognition solution for the retail sector at the prestigious Handelskongress Deutschland (German Retail Congress) on November 12 and 13 in Berlin. With this innovative product, the global leader in weighing, slicing, and labeling solutions marks another milestone on its path toward the digitalization and automation of retail.

With AI-powered object recognition, Bizerba is making the retail experience more efficient, convenient, and sustainable. (© Bizerba)

Innovative Technology for Modern Retail

Bizerba will use this premier retail summit in Germany to introduce its new AI-based object recognition technology. The solution reliably identifies products at self-service scales, significantly reducing the current misoperation rate of around 25 percent—enhancing efficiency at every point of sale. With an impressive recognition rate of over 90 percent and product selection times of under five seconds, Bizerba sets a new standard for intelligent and customer-friendly self-service solutions in retail.

Shaping the Future – Together with the Retail Industry

“Our first appearance at the German Retail Congress marks an important step for Bizerba in actively shaping the digital transformation of retail,” says Andreas W. Kraut, CEO of Bizerba. “As a family-owned company with 159 years of history, Bizerba combines tradition, innovation, and sustainable practices. By focusing on forward-looking technologies and social responsibility, we reaffirm our role as a driver of innovation for the retail industry of tomorrow.”

Premiere at Germany’s Leading Retail Platform

The German Retail Congress is regarded as the industry’s leading summit. Every year, more than 1,500 decision-makers from retail, brand manufacturing, and politics attend the event—including top executives from major retail companies as well as senior representatives of the German federal government. This year’s speakers include Federal Chancellor Friedrich Merz, Federal Minister for Economic Affairs and Energy Katherina Reiche, Dr. Steffen Greubel (CEO, Metro AG), and Eric Hofstädter (Chairman of the Management Board, Tchibo Group). With Bizerba’s premiere at Germany’s most important retail platform, innovative AI technology takes center stage.

A proposito di Bizerba

Bizerba accompagna i propri clienti nei settori dell’artigianato, del commercio, dell’industria e della logistica con un’offerta hardware e software unica al mondo. Tutto ruota attorno al peso, la nostra grandezza di riferimento, ma la nostra gamma prodotti comprende soluzioni per affettatura, lavorazione, pesatura, gestione cassa, controllo qualità, approntamento merci ed etichettatura. A completare l’offerta, un ecosistema di servizi che spazia dalla consulenza all’assistenza tecnica, fino a etichette, materiali di consumo e formule di noleggio flessibili.

Dal 1866, Bizerba è protagonista nell’evoluzione delle tecnologie per la determinazione del peso e oggi è presente in 120 paesi. Il nostro portafoglio clienti è ampio e diversificato: dalle grandi aziende internazionali del commercio e dell’industria, fino ai panifici e alle macellerie artigianali. Con circa 4.500 collaboratori in tutto il mondo, il nostro gruppo ha sede principale a Balingen nel Baden-Württemberg (Germania), ed è guidato dalla stessa famiglia da cinque generazioni. La nostra rete produttiva si estende dalla Germania anche in Austria, Italia, Francia, Spagna, Cina e Stati Uniti, supportata da una presenza globale di punti vendita e centri di assistenza.

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