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Published on 11/07/2025

Premiere: Bizerba to Showcase Innovative AI Technology for the First Time at the German Retail Congress 2025

Balingen, 11/07/2025

| For the first time, Bizerba will present its latest AI-based object recognition solution for the retail sector at the prestigious Handelskongress Deutschland (German Retail Congress) on November 12 and 13 in Berlin. With this innovative product, the global leader in weighing, slicing, and labeling solutions marks another milestone on its path toward the digitalization and automation of retail.

With AI-powered object recognition, Bizerba is making the retail experience more efficient, convenient, and sustainable. (© Bizerba)

Innovative Technology for Modern Retail

Bizerba will use this premier retail summit in Germany to introduce its new AI-based object recognition technology. The solution reliably identifies products at self-service scales, significantly reducing the current misoperation rate of around 25 percent—enhancing efficiency at every point of sale. With an impressive recognition rate of over 90 percent and product selection times of under five seconds, Bizerba sets a new standard for intelligent and customer-friendly self-service solutions in retail.

Shaping the Future – Together with the Retail Industry

“Our first appearance at the German Retail Congress marks an important step for Bizerba in actively shaping the digital transformation of retail,” says Andreas W. Kraut, CEO of Bizerba. “As a family-owned company with 159 years of history, Bizerba combines tradition, innovation, and sustainable practices. By focusing on forward-looking technologies and social responsibility, we reaffirm our role as a driver of innovation for the retail industry of tomorrow.”

Premiere at Germany’s Leading Retail Platform

The German Retail Congress is regarded as the industry’s leading summit. Every year, more than 1,500 decision-makers from retail, brand manufacturing, and politics attend the event—including top executives from major retail companies as well as senior representatives of the German federal government. This year’s speakers include Federal Chancellor Friedrich Merz, Federal Minister for Economic Affairs and Energy Katherina Reiche, Dr. Steffen Greubel (CEO, Metro AG), and Eric Hofstädter (Chairman of the Management Board, Tchibo Group). With Bizerba’s premiere at Germany’s most important retail platform, innovative AI technology takes center stage.

About Bizerba

Bizerba offers a globally unique portfolio of solutions centered around the key factor of "weight" for customers in craft, retail, industry and logistics. Our offering includes comprehensive solutions for slicing, weighing, labeling and inspection. It spans hardware and software, apps and cloud services, labels and consumables, comprehensive services and flexible leasing models.

Founded in 1866, the family-owned company from Balingen is now in its fifth generation and continues to shape technological progress. As an innovation leader, Bizerba consistently drives the digitalization, automation and connectivity of its solutions. This creates reliable and sustainable solutions that help customers worldwide to make their processes more efficient and future-ready.

With around 4,500 employees, Bizerba operates in over 120 countries. The company runs production facilities in Germany, Austria, France, Italy, Spain, Serbia, the United Kingdom, China, the United States and Canada, supported by a global network of sales and service locations.

More information: www.bizerba.com.

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