Case Study

Joined weigh-in at the fish counter at E.Leclerc, Trélissac, France

"If you change a weighing system, you have to make sure that efficiency improves noticeably."

One of the distinctive features of E.Leclerc stores in France are the large fish display cases with a wide range of fresh fish and seafood. This is very attractive to fish lovers and a profitable offering for retailers - provided the equipment allows efficient processes and central control in all departments. Bizerba offers connected, precise and durable scales for every retail sector that can be managed in the back office. This is exactly what E.Leclerc needs for its fish outlets.

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Experience
Joined weigh-in at the fish counter at E.Leclerc, Trélissac, France

t E.Leclerc in Trélissac, the decision to purchase four Q1 pendant scales was quickly made. Following the successful integration of a new weighing solution at the meat counter, management was convinced that the fish counter would also benefit from the connectivity of Bizerba scales. The deciding factors in the purchase decision were mainly the possibility of central control of prices and sales actions, evaluation and management of data in the back office and the quality of the devices. The convenient cleaning and maintenance instructions and cycles also spoke in favor of the connected Bizerba Q1 hanging scales.

Two years ago, we replaced the scales so that all fresh departments would be equipped with the same brand. This simplifies updates and price reductions so they can be implemented immediately.”

Steve Guillou

Fish and seafood manager, E.Leclerc, Trelissac

The company

E.Leclerc

E.Leclerc is one of France's leading retail cooperatives, founded in 1949 by Édouard Leclerc and headquartered in Ivry-sur-Seine. The group operates more than 700 hypermarkets and supermarkets throughout France and several hundred more stores in other European countries. E.Leclerc's core philosophy is to make quality products accessible to all at fair prices. The company is also known for its strong support of French agriculture and local producers, its sustainability initiatives to reduce packaging and carbon emissions, and its growing online retail and drive-through services.

Founded: 1949
Number of employees: 144,000
HQ: Ivry-sur-Seine, France
More than 700 stores

More information

www.e.leclerc

challenge

Suppliers with multiple scales hampered operations

Working with multiple suppliers of scales presented a real operational challenge for Leclerc Trélissac. Each brand had its own system, interfaces and communication protocols, making it difficult to centrally manage product data and pricing.

In addition, maintenance and software updates required different skills and contacts, which slowed down processes and increased support costs.

Besides the technical aspects, this also had a direct impact on the sales process: employees had to be trained on multiple brands, master different software interfaces and adapt to different ways of working, depending on the department.

In short, the multitude of suppliers at scale led to technical and organizational complexity that hampered Leclerc Trélissac's responsiveness and reliability.

Solution

Connected scales for efficient, centralized management

Using one brand of scale for all fresh food counters at E.Leclerc, Trélissac, offers many advantages in terms of efficiency and consistency. By networking the scales, updates - be it prices, product labels or promotions - are immediately synchronized between all stations. This consistency greatly simplifies daily management and reduces the risk of discrepancies associated with price reductions or displays from individual departments.

Compared to previous scales, Bizerba's solution also allows for regular cleaning of screens and surfaces, ensuring optimal hygiene.

The result: improved operational processes, time savings for staff and the assurance of providing customers with the best possible shopping experience in terms of quality and price.

E.Leclerc's fish counter solution

Weighing

Hanging Scale Q1 400

“The nice thing about Bizerba's Q1 hanging scales is that they are quick and easy to clean. This means we can clean them more often, which makes a good impression on our customers.”

Steve Guillou

Fish Master, E.Leclerc, Trelissac

“With the Q1 scale's touchscreen, you can intuitively navigate through different areas using shortcut keys, cleaning keys and other functions. It is also very practical that the user interface can be customized with drag and drop.”

Luis Castilla

Retail Southwest France, Bizerba France